Author Archives: Franz Buhlmann

New Direction


I started this blog a long time ago as part of my education in Internet Marketing. Since that time I graduated from that course and returned to school to learn about Innovation & Entrepreneurship, both from Full Sail University.

It has been my desire to start a business helping others start their own businesses. Because I know all about the struggles of starting anything on an empty wallet, I have decided to share some of the things that I have discovered along the way.

I returned to my free WordPress site in order to show that you too can start using free resources in your own business. Because of these free resources, it takes a bit more creativity in order to work around the limitations that often come with free. For example, a free WordPress Blog website does not permit the use of plugins. This means that I need to use a workaround to resolve this limitation.

Remember, just because something is free to use does not mean that it is totally free to you. There are various ways for a free item or service can cost you. In some cases, it will cost you time. For example, if you build and host a website with a free hosting service, it will cost you time to learn how to build that website. It may also become more difficult to send traffic to that website.

Another way something may cost you is through the information that you need to supply. This could be as little as an email address. They may also ask you for your name, phone number, website, etc. Some things will be required while other things may be optional. This is a common practice used to build email lists. They ask for your email address and may ask for your name and they will provide you with some valuable information such as a report or they may share with you the result of a survey.

We should not forget the old advertisements in exchange for that something free. This is like the commercials that pay for free TV service. You will also find ads on many websites.

Whenever you run across an alternative way of paying for that free something or another. Instead of ignoring them, take the time to study them. It may become a valuable lesson and something that you can apply to your business.

Leave a reply below and tell me what you think. Then visit the Resource Page for available resources.